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31. He got his mother to vote for the 2003 “December 4th” The black album. “I told her to meet me downstairs in the studio and we were going to have lunch,” he wrote in Decrypted. “She came into the studio and I just brought the track up and said, ‘I just want you to talk about it.’ Because I knew when I told her [she was going to be on the song], she was going to get really nervous. [She said], ‘What do you want to tell me?’ And the rest is history. “

32nd in 2003 he announced his (ultimately temporary) resignation with a concert in Madison Square Garden with the Roots. Missy Elliott, Mary J. Blige, Beyoncé and Pharrell Williams. All proceeds went to charity.

33. His next act began with the sale of Roc-A-Fella and his appointment as President of Def Jam Records.

34. His vast empire includes clothing (retailers Rocawear), liquor brands (Armand de Brignac Champagne and D’Ussé Cognac), a stake in the Brooklyn Nets, streaming service Tidal, and Roc Nation, who represent top names in the entertainment industry (read : Rihanna) and sport (Kevin Durant, Todd Gurley).

35. The musician has also signed lucrative advertising deals with Reebok, Budweiser and the watchmaker Audemars-Piguet.

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